The most effective whitening toothpaste on the market

Thanks to its advanced formula with active oxygen , this toothpaste works deep down to remove stubborn stains and reveal the natural whiteness of your teeth. Unlike conventional toothpastes, it doesn't just polish the surface: it penetrates the enamel for visible results in just a few days , comparable to real in-office whitening.

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Earn 1 shade every 3 days!

With use twice a day.

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THAT MEANS IT WORKS!

Instant warming sensation while brushing, signaling the whitening action of active oxygen.

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Feel the warmth of active oxygen bleaching

Experience whitening like never before. Active oxygen whitening that starts whitening teeth in 3 days. Experience a unique warming sensation while you brush.

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  • Active oxygen

    Millions of active oxygen bubbles are released, providing a feeling of warmth.

    Sign that the formula is activated and working effectively.

  • Act in depth

    Works deep into the enamel layers to remove external and internal stains.

  • Brilliant whiteness

    Reveals the natural whiteness of teeth to bring out your dazzling smile.

    Whiter teeth in just 3 days.

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Frequently Asked Questions:

How does Colgate® Optic White® O2 toothpaste work?

Optic White® O2 toothpaste releases millions of warm, ultra-fine bubbles of active oxygen as you brush. Its active oxygen formula works deep into the enamel to gently whiten teeth from the inside out.

Is Colgate® Optic White® O2 toothpaste safe for daily use?

Yes, Optic White® O2 toothpaste with active oxygen whitening technology is safe for enamel. It can be used every day like an anti-cavity fluoride toothpaste, while providing a whitening effect and complete oral care.

What makes Colgate® Optic White® O2 technology revolutionary?

For the first time, the whitening action isn't limited to the surface of the teeth: it also works deep down, from the inside out. Its innovative formula releases millions of active oxygen bubbles during brushing.

Do you feel a warm, ultra-fine foam forming in your mouth? This is proof that the toothpaste is working!

How long does it take to see results with Colgate® Optic White® O2 toothpaste?

Colgate Optic White toothpaste starts whitening teeth after 3 days of use.